According to Gucci’s spokesperson Kali Bowyer, the image is “a reminder to fans of how he chooses to live his life. Cool as ice. As in ‘I’m so icy, I’ll make ya say Brr.’” Bowyer tells Rolling Stone that the ice cream cone design was also used for a medallion that Gucci has worn for years and can be seen in most of the photos making the rounds on the internet today.

Get out of asylum, get ice cream cone on your face… Gucci